GAI CPD Webinar: Architect Psychology and How this Affects Sales and Marketing

This CPD, which is exclusively for GAI members will be delivered by Paul Iddon, Vice President of Manchester Society of Architects.  The presentation will explore how manufacturers can find more effective ways of reaching their specifier audience.  Recent events are changing the way architects work.  Some of this will be permanent and sales and marketing functions in construction will need to adapt to this new landscape.  Through a thorough understanding of the way architects think and behave, strategies can be developed that will be more effective for specifiers.

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1/19/2021 9:00 AM - 10:00 AM
GAI Webinar

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