Shafiq Sharif

Dip.M MCIM Chartered Marketer FInstSMM
Chairman

Shafiq Sharif is Group Marketing Manager for Laidlaw Solutions Limited. He joined Laidlaw in May 2004 as Product Manager/Head of Product Management having spent 8 years in a Product Management and Buying role within the Electrical Wholesaling industry with Newey & Eyre Limited under the Hagemeyer conglomerate. Prior to that Shafiq worked for Crabtree Electrical Industries for 5 years – then part of the Hanson conglomerate in Marketing and Customer Service roles.

A Business Studies graduate and a Chartered Marketer by training, Shafiq has a track record of identifying product markets, working with domestic and international strategic partners, own branding complete with technical literature and then Marketing those products through a national and international network of branches utilising the full Marketing Mix. Today the role is even wider and includes, Corporate Marketing including e-commerce, organisation of Conferences/Exhibitions and representing Laidlaw at the GAI.

An avid traveller and family man, Shafiq is Chair of the Governing Body at his local Primary School where he too went as a pupil, Member of the Chartered Institute of Marketing (MCIM) and a Fellow of the Institute of Sales & Marketing Management (FInstSMM). He looks forward to delivering further on key initiatives for Laidlaw Solutions Limited as the business looks to expand geographically both nationally and internationally, and continues to develop new solutions for its’ customers.

As the recently appointed Chair of the Marketing Committee for the GAI and Executive Board Member, Shafiq commented “I was absolutely delighted and felt privileged when asked to become the Chair and as the baby of the Committee in terms of the number of years in the industry, I look forward to the strategic and often tactical input required in raising the profile of both the Guild and the Institute amongst the membership and beyond”.